And to get fans through the final days before the game’s release, Bethesda teamed up with Carlsberg brewery in Britain to concoct the limited-edition Fallout Beer (Sorry, rest of the world, this is a UK exclusive.) Consumer research firm Nielsen rates Fallout 4 the second-most anticipated 2015 holiday video game after Call of Duty: Black Ops III. Microsoft is trying to get a piece of the action by selling a special Xbox One bundle that offers their console and a copy of Fallout 3 along with the new game. A pre-order campaign in which buyers could purchase a special Fallout 4 edition that came with a real-life replica of an in-game gadget sold out quickly. When, in June, Bethesda demonstrated Fallout 4 at the Electronic Entertainment Expo (E3), host Danny O’Dwyer said of the frenzied reaction, “I actually cannot think of an E3 game announcement that’s had this much impact.” Fallout Shelter, a free-to-play teaser game for mobile devices released in June, brought Bethesda $5.1 million in its first two weeks.
It’s hard to overstate the game’s popularity, and the new installment is expected to live up to, and perhaps even eclipse, its canonical predecessors. In Fallout, the player assumes the role of survivor, roving the land, defeating aggressors, and generally trying to stay alive. Video gamers across the globe are eagerly anticipating the November 10 release of Fallout 4, the newest version of Bethesda Game Studios’ bestselling series set in a post-nuclear-apocalypse wasteland. As followers of nuclear weapons policy worry about arms control and watch Iran begin to fulfill its new agreement, another group is abuzz with excitement about its own newsworthy nuclear occasion.
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